Note: The views and options in this blog are only my own and it does not reflect those of Fine Bros. Entertainment, in which does not sponsor or endorse ADTC Productions.
Three months has passed since Fine Bros. Entertainment took a massive blow with the announcement of React World in which resulted in the loss over 250,000 subscribers on YouTube. With the brothers trademarking their "React" brand and the React World program itself, in which let's viewers grant content creators the license to create their own versions of the React shows), fans of the once-popular channel did not take it too well. After weeks Bennie and Ralf Fine doing damage control, apologizing, and even discontinuing the React World (in which let's viewers grant content creators the license to create their own versions of the React shows), the damage was already done. While thing's at Fine Bros. Entertainment are seem to be "back to normal," the scars from their damaged reputation remains. Despite the backlash, The Fine Bros. YouTube Channel still have over 13 million subscribers. Looking back to the FBE's fall from grace back in January back when React World was announced, I understand the anger of most viewers as far as copyrighting "React" and rumored lawsuits, but was the negative feedback really justifiable? In my honest option, I believe what hit FBE the hardest was the copyright the term "React" and the overreaction (no pun intended, by the way) of the YouTube audience as well as content creators who make reaction videos. Probably the biggest misconception is that with React World and the copyright situation, FBE want to make the reaction format as their own. The reality is, that the copyright only applies to the "React" Brand (Teens React, Elders React, etc.), not to take over or shut down reaction videos as their own. And what's worst, any content that FBE released after React World was announced was slammed with a high number of dislikes (by bitter former FBE viewers and mostly internet trolls). In other words, FBE's only intention was to own the intelliculal property rights of their "React" brand and not reaction videos as a format. After discontinuing React World and voluntarily resigned the "React" trademarks, the content and support slowly gain back to normal for The Fine Bros. but possibly will never regain it's once-popularity. We live in the society where we use to internet to attack (or in this case, troll), anyone and anything behind a computer. While the FBE hate come to no surprise, neither does the hate they've received without even "getting over it." Like celebrities, politicians and known fighters, internet personalities, including the content creators on YouTube, will received backlash in one way or the other. Some take the logical route and stop supporting them all together, while many others send out petty hate just out of spite or just to troll at their expense. While Benny and Ralf are at fault for not making the now-defunct React World clear to its viewers and supporters, there are other things to be angry about. Who what do you all think? Does the Fine Bros. deserve another change? Are you over the React World debacle? Or is it really the case of guilty until proven guilty? I want to read your thoughts in the comments...
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